Lefty: The "Strawberry Daiquiris" ad for playlink (before your time here, IIRC) is the schoolbook example of the patriarchal ad. It shows a woman's body (not her face, mind) in a beach setting, allowing it to be as scantily-clad as possible, and is selling a completely unrealted product (on-line board games). The message, essentially, is "play board games and you get to sexually exploit women".
That's the same reason the submissive, surrendered woman in the ad is worse than the butt- the allusion is not to sex as such but to the female body being dominated by the male.

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