Free-lance video game writer Julian Murdoch posted an article on gaming network
1UP about the New EA, in which he illustrates how gaming publisher
Electronic Arts under the lead of its new(ish) CEO John Riccitiello is trying to reinvent itself and protect innovation within the company by giving its developers a high degree of independence. The article also compares EA to
Take-Two, the publisher of the
Civilization games that
EA is currently
trying to take over.
As part of his story, Murdoch talked to Soren Johnson, lead designer of
Civ3 and
Civ4, about
his move from
Take-Two's
Firaxis to
EA's
Spore team last year and how he views the New EA:
I knew coming in that EA was thinking hard about how to generate new IP and new ideas. They didn't see the current model as being sustainable, and I was pretty excited about that. [...] It's kind of ironic, because I came to EA, but I think having a spirit of independence is definitely important.
Soren also comments on the
buy-out of his former studio
Firaxis by
Take-Two in late 2005:
[Take-Two] saw us as 'the Civilization studio' as opposed to a studio that just had a high level of expertise in strategy, and was answering questions of what 'strategy' means for the industry.
He added how stifling this was:
You're never quite the same when you get taken over.
All in all Johnson is still skeptical whether EA's new approach will be successful, saying that plans are a lot easier to make than to implement:
Because innovation is hard.
You can read the full two-page article on
1UP and comment about it in our
forums.
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